Evaluasi Implementasi Standar CHSE dan GSTC pada Pengelolaan Wisata Pantai Karang Jahe

Abstract

Pantai Karang Jahe di Desa Punjulharjo, Kabupaten Rembang, mengalami pertumbuhan kunjungan wisatawan yang pesat, namun belum pernah dilakukan evaluasi menyeluruh terhadap kelayakan fasilitas operasional dan tata kelola keberlanjutannya. Penelitian ini bertujuan mengevaluasi penerapan standar Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) pada koridor sirkulasi fisik, menganalisis capaian keberlanjutan tata kelola berdasarkan kriteria Global Sustainable Tourism Council (GSTC), serta merumuskan rekomendasi perbaikan amenitas dan tata kelola berdasarkan celah kepatuhan yang ditemukan. Penelitian menggunakan pendekatan kualitatif-evaluatif melalui audit fisik terstruktur dan wawancara mendalam dengan pemangku kepentingan. Hasil evaluasi menunjukkan skor kepatuhan CHSE sebesar 68,33% (kategori Cukup), dengan capaian tertinggi pada pilar Kelestarian Lingkungan (71,43%) dan terendah pada pilar Kesehatan (64,29%). Penilaian GSTC menunjukkan total capaian 69,05% (kategori Cukup), dengan pilar Sosial-Ekonomi mencapai skor sempurna (100%) yang mengonfirmasi keberhasilan model pariwisata berbasis komunitas melalui BUMDes Abimantrana, sementara pilar Tata Kelola Berkelanjutan menjadi titik terlemah (58,33%) akibat ketiadaan dokumen perencanaan strategis formal. Analisis kesenjangan mengidentifikasi 18 celah kepatuhan yang dipetakan ke dalam matriks prioritas berbasis urgensi dan kemudahan implementasi, menghasilkan rekomendasi bertahap bagi BUMDes Abimantrana, Pemerintah Desa Punjulharjo, dan Pemerintah Kabupaten Rembang.

Karang Jahe Beach in Punjulharjo Village, Rembang Regency, has experienced rapid visitor growth, yet no comprehensive evaluation of its operational facility standards and governance sustainability had previously been conducted. This study aims to evaluate the implementation of Cleanliness, Health, Safety, and Environmental Sustainability (CHSE) standards along the site's physical circulation corridor, to analyze the destination's governance sustainability based on Global Sustainable Tourism Council (GSTC) criteria, and to formulate improvement recommendations based on the compliance gaps identified. A qualitative-evaluative approach was used, combining structured physical audits and indepth interviews with stakeholders. The CHSE compliance score reached 68.33% (Fair category), with the highest score on the Environmental Sustainability pillar (71.43%) and the lowest on the Health pillar (64.29%). The GSTC assessment showed an overall score of 69.05% (Fair category), with the Socioeconomic pillar achieving a perfect score (100%), confirming the success of the Community-Based Tourism model through BUMDes Abimantrana, while the Sustainable Management pillar was the weakest (58.33%) due to the absence of a formal strategic planning document. The gap analysis identified 18 compliance gaps, mapped into a priority matrix based on urgency and ease of implementation, producing staged recommendations for BUMDes Abimantrana, the Punjulharjo Village Government, and the Rembang Regency Government.