Browsing UT - Business by Author "Anggriani, Aulia"
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Keputusan Pembelian Produk Pakaian Berkelanjutan pada Konsumen Wanita Generasi Z dan Milenial Indonesia
Anggriani, Aulia | Asikin, Zenal | Daryanto, Arief (2022)Fashion trends continue to change, sustainable and fast fashion brands continue to compete to provide diverse choices for consumers. This study aims to: (1) identify the characteristics of Indonesian Gen Z and millennial ...