| dc.contributor.advisor | Nazli, Rizal Sjarief Sjaiful | |
| dc.contributor.advisor | Widhiani, Anita Primaswari | |
| dc.contributor.author | Kusumahasri, Arina Adi | |
| dc.date.accessioned | 2025-08-26T06:24:56Z | |
| dc.date.available | 2025-08-26T06:24:56Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/170408 | |
| dc.description.abstract | Penelitian ini mengkaji pengaruh Fear of Missing Out (FOMO) dan persepsi kelangkaan terhadap terbentuknya secondary market pada industri blind box POP MART di Indonesia. Meningkatnya tren koleksi mainan yang dipengaruhi media sosial mendorong perilaku konsumtif dan spekulatif. Tujuan penelitian ini adalah menganalisis pengaruh FOMO dan persepsi kelangkaan secara simultan dan parsial terhadap terbentuknya secondary market. Penelitian menggunakan pendekatan kuantitatif melalui survei online kepada 100 responden anggota komunitas kolektor di media sosial X. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa FOMO dan persepsi kelangkaan berpengaruh signifikan terhadap terbentuknya secondary market. Temuan utama adalah indikator updating status pada FOMO dan manipulasi pesan pada persepsi kelangkaan sebagai faktor dominan. Strategi rekomendasi dalam penelitian ini menekankan perlunya POP MART dapat berjalan bersamaan dengan secondary market tanpa merugikan pihak brand maupun konsumen. | |
| dc.description.abstract | This study explores the influence of Fear of Missing Out (FOMO) and perceived scarcity on the formation of the secondary market in Indonesia’s blind box POP MART industry. The rise of collectible toy consumption, driven by social media, has triggered impulsive and speculative buying behavior. This research aims to examine the simultaneous and partial effects of FOMO and perceived scarcity on the secondary market. A quantitative method was applied through an online survey of 100 respondents from a blind box collector community on the X platform. Data were analyzed using multiple linear regression. The results indicate that both FOMO and perceived scarcity significantly affect the secondary market. The main findings identify updating status and message manipulation as the dominant influencing indicators. The strategic recommendations of this study underscore the importance of enabling POP MART to coexist with the secondary market without disadvantaging either the brand or the consumers | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh FOMO dan Persepsi Kelangkaan terhadap Terbentuknya Secondary Market pada Industri Blind Box POP MART Indonesia | id |
| dc.title.alternative | The Influence of FOMO and Perceived Scarcity on the Formation of the Secondary Market in Indonesia’s Blind Box POP MART Industry | |
| dc.type | Skripsi | |
| dc.subject.keyword | fear of missing out | id |
| dc.subject.keyword | Blind Box | id |
| dc.subject.keyword | Persepsi Kelangkaan | id |
| dc.subject.keyword | Secondary Market | id |
