Pengembangan Model Bisnis Cinema XXI di Era Layanan Streaming Digital

Abstract

Perkembangan layanan streaming digital seperti Netflix telah memberikan dampak signifikan terhadap industri hiburan global, termasuk di Indonesia. Bioskop konvensional seperti Cinema XXI menghadapi tantangan untuk tetap relevan dalam menghadapi perubahan preferensi konsumen. Penelitian ini bertujuan untuk mengidentifikasi model bisnis saat ini pada Cinema XXI (BMC 0), menganalisis preferensi konsumen melalui survei kuantitatif, serta merancang model bisnis baru (BMC 1) yang lebih adaptif. Survei dilakukan terhadap 50 responden penonton bioskop di Jakarta, dengan pengolahan data menggunakan pendekatan deskriptif kuantitatif. Hasil survei divalidasi melalui wawancara mendalam bersama pihak manajemen Cinema XXI untuk menghasilkan Business Model Canvas Target (BMC T). Hasil penelitian menunjukkan bahwa konsumen menginginkan kenyamanan menonton, kemudahan akses digital, dan keterlibatan komunitas.

The rise of digital streaming platforms such as Netflix has significantly impacted the global entertainment industry, including in Indonesia. Conventional cinemas like Cinema XXI face challenges in maintaining relevance amidst shifting consumer preferences. This study aims to identify the existing business model of Cinema XXI (BMC 0), analyze consumer preferences through a quantitative survey, and design a new, more adaptive business model (BMC 1). A total of 50 respondents from Jakarta participated in the survey, with data processed using a descriptive quantitative approach. The survey findings were validated through in- depth interviews with Cinema XXI management, resulting in the final model— Business Model Canvas Target (BMC T). The results indicate that consumers value a comfortable viewing experience, digital accessibility, and community engagement. The BMC T is proposed as a final business model representing the integration of customer needs and the company’s strategic capabilities. This research contributes to the formulation of cinema business strategies in the era of digital disruption.