| dc.contributor.advisor | Taryana, Asep | |
| dc.contributor.advisor | Sari, Anggi Mayang | |
| dc.contributor.author | Putranto, Muhammad Niko Dwi | |
| dc.date.accessioned | 2024-08-20T03:29:04Z | |
| dc.date.available | 2024-08-20T03:29:04Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/157928 | |
| dc.description.abstract | Penelitian ini didasarkan perkembangan mata uang digital terdesentralisasi atau cryptocurrency, melalui platform perdagangan seperti Tokocrypto. Tujuan penelitian adalah menganalisis pengaruh persepsi kegunaan, kemudahan, risiko, dan kepercayaan terhadap minat perilaku dalam menggunakan platform Tokocrypto. Dengan menggunakan metode SEM-PLS dan analisis deskriptif, data dikumpulkan melalui survei daring yang diisi oleh 139 responden dengan teknik sampling non-probability. Hasil penelitian menunjukkan bahwa minat perilaku secara signifikan dipengaruhi oleh persepsi kegunaan dan kepercayaan, sementara persepsi kemudahan dan risiko tidak berpengaruh. Oleh karena itu, platform perdagangan cryptocurrency Tokocrypto sebaiknya memprioritaskan peningkatan kecepatan transaksi dan kepercayaan pengguna. Kata kunci: cryptocurrency, kepercayaan, persepsi kegunaan, persepsi kemudahan, persepsi risiko, platform trading, SEM-PLS. | |
| dc.description.abstract | This research examines the development of decentralized digital currencyor cryptocurrency, through trading platforms like Tokocrypto. The aim of thestudy is to analyze the influence of perceived usefulness, ease of use, risk, andtrust on the behavioral intention to use the Tokocrypto platform. Using SEM-PLSand descriptive analysis, data was collected through an online survey completedby 139 respondents using a non-probability sampling technique. The findingsshow that behavioral intention is significantly influenced by perceived usefulnessand trust, while perceived ease of use and risk do not have an impact. Therefore,
the Tokocrypto cryptocurrency trading platform should prioritize enhancingtransaction speed and user trust. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Faktor-Faktor yang Memengaruhi Minat Pengguna Tokocrypto dengan Pendekatan TAM (Technology AcceptanceModel) | id |
| dc.title.alternative | Factors Influencing User Intention inTokocrypto Using the Technology Acceptance Model (TAM) | |
| dc.type | Skripsi | |
| dc.subject.keyword | cryptocurrency | id |
| dc.subject.keyword | perceived risk | id |
| dc.subject.keyword | Perceived Usefulness | id |
| dc.subject.keyword | SEM-PLS | id |
| dc.subject.keyword | trust | id |
| dc.subject.keyword | perceived ease of use | id |
| dc.subject.keyword | platform trading | id |
