Perancangan Bisnis Recylist: Waste Management Platform Melalui Customer Discovery
Date
2024Author
Muzaki, Muhammad Kautsar Fakhri Aulia
Muhibuddin, Fuad Wahdan
Suwarsinah, Heny Kuswanti
Metadata
Show full item recordAbstract
Indonesia memiliki gap antara jumlah timbulan sampah dengan pengelolaannya di
industri daur ulang. Recylist merupakan waste management platform yang dapat
memenuhi ketersediaan bahan baku sampah pelaku usaha daur ulang. Rumusan
masalah dan tujuan penelitian ini didasarkan atas penggunaan metode customer
discovery agar menciptakan Recylist bersifat product-market fit. Jumlah sampel
ditentukan 15 orang pada proses uji masalah dan lima orang pada proses uji solusi.
Data diolah menggunakan analisis model Miles and Huberman dan statistik
deskriptif. Pada tahap awal, Recylist menargetkan calon pengguna dari sisi industri
daur ulang kepada earlyvangelist yang ditetapkan dengan jumlah 19.431 usaha di
ProvinsiJakarta dan Jawa Barat. Hasil akhir penelitian ini berupa rancangan model
bisnis dan high-fidelity prototype berbasis teknologi yang telah terverifikasi
berdasarkan hasil proses pada tahap hipotesis, uji masalah, dan uji solusi sehingga
diputuskan bahwa model bisnis dapat dilanjutkan pada tahapan customer
development selanjutnya. Indonesia has a gap between the amount of waste generated and its management in
therecycling industry. Recylist is a waste management platform that can fulfil the
availability of waste raw materials for recycling businesses. The problem
formulation and objectives of this researchare based on the use of the customer
discovey method to create Recylist product-market fit.The number of samples was
determined to be 15 people in the problemtest process and fivepeople in the solution
test process. Data was processed using Miles and Huberman model analysis and
descriptive statistics. In the first stage, Recylist targeted potential users from the
recycling industry sector to the defined earlyvangelists with a total of 19,431
businessesin Jakarta and West Java Provinces. The final result of this research is a
design of the technology based business model and high-fidelity prototype has been
verified based on the results of the process at the hypothesis stage, problem test,
and solution test so that it is decided that the business model can be continued at the
next stage of customer development.
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