| dc.contributor.advisor | Purwanto, Budi | |
| dc.contributor.author | Wahyuningsih, Indah | |
| dc.date.accessioned | 2023-09-12T06:15:26Z | |
| dc.date.available | 2023-09-12T06:15:26Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/124640 | |
| dc.description.abstract | Perubahan pola konsumsi saat pandemi Covid-19 serta didukung kemajuan
teknologi dan internet membuat terjadinya peningkatan penggunaan online food
delivery di Indonesia. Layanan aplikasi ini memudahkan konsumen membeli
makanan tanpa keluar rumah. Namun jika penggunaannya tidak terkendali akan
menimbulkan permasalahan perilaku konsumtif dan perencanaan keuangan buruk.
Terjadinya perilaku konsumtif dipicu munculnya konsep gaya hidup yang terkait
dengan karakteristik dan literasi keuangan. Penelitian ini bertujuan untuk
mengidentifikasi dan menganalisis pengaruh karakteristik, gaya hidup, dan literasi
keuangan terhadap perilaku konsumtif mahasiswa pengguna online food delivery.
Penelitian dilakukan di wilayah Jabodetabek. Jumlah sampel penelitian sebanyak
210 responden yang ditentukan dengan teknik purposive sampling. Metode yang
digunakan adalah analisis deskriptif dan regresi linear berganda. Hasil penelitian
menunjukkan bahwa karakteristik usia, jenis kelamin, dan literasi keuangan
berpengaruh negatif sedangkan karakteristik uang saku dan gaya hidup
berpengaruh positif terhadap perilaku konsumtif. Mahasiswa dapat lebih bijak
dalam mengatur pengeluaran dan disesuaikan dengan kebutuhannya. | id |
| dc.description.abstract | Changes in consumption patterns during the Covid-19 pandemic, supported
by technological advances and the internet, have led to an increase in the use of
online food delivery in Indonesia. This application service makes it easy for
consumers to buy food without leaving the house. However, if its use is
uncontrolled, it will cause problems of consumptive behavior. The occurrence of
consumptive behavior is triggered by the emergence of lifestyle concepts related
to characteristics and financial literacy. This study aims to identify and analyze
the influence of characteristics, lifestyle, and financial literacy on the consumptive
behavior of students who use online food delivery. The research was conducted in
the Jabodetabek area. The number of research samples was 210 respondents
determined by purposive sampling technique. The method used is descriptive
analysis and multiple linear regression. The results showed that the characteristics
of age, gender, and financial literacy had a negative effect while the
characteristics of pocket money and lifestyle had a positive effect on consumptive
behavior. Students can be wiser in managing expenses and adjusted to their needs. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa Pengguna Online Food Delivery | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | consumptive behavior | id |
| dc.subject.keyword | multiple linear regression | id |
| dc.subject.keyword | online food delivery | id |
