| dc.contributor.advisor | Suroso, Arif Imam | |
| dc.contributor.advisor | Shalihati, Fithriyyah | |
| dc.contributor.author | Setiawan, Muhammad Husein | |
| dc.date.accessioned | 2023-08-07T00:21:25Z | |
| dc.date.available | 2023-08-07T00:21:25Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/123128 | |
| dc.description.abstract | Sejalan dengan kemajuan teknologi dan informasi, pertumbuhan
digitalisasi pada dunia bisnis juga mengalami peningkatan. Branding merupakan
salah satu strategi yang dapat digunakan untuk bersaing di era digitalisasi.
Penelitian ini bertujuan untuk (1) mengidentifikasi kebutuhan branding bisnis
digital pelaku UMKM saat ini, (2) menyusun rancangan model bisnis yang tepat
untuk membantu branding bisnis digital bagi pelaku UMKM, dan (3) merancang
prototipe solusi yang sesuai dengan kebutuhan pelaku UMKM untuk branding
bisnis digital. Metode penelitian ini adalah kualitatif dengan pendekatan customer
discovery. Pengumpulan data dilakukan secara probability sampling. Hasil
pengujian masalah menunjukkan bahwa terdapat beberapa masalah branding bagi
UMKM, dua permasalahan yang tertinggi yaitu kesulitan dalam mengatur media
(media sosial, toko online) yang dimiliki dan kesulitan menentukan ide konten
selanjutnya. Prototipe website MINIDES dirancang untuk menjadi solusi dalam
mengatasi permasalahan tersebut. | id |
| dc.description.abstract | In line with advances in technology and information, the growth of
digitalization in the business world has also increased. Branding is a strategy that
can be used to compete in the digitalization era. This study aims to (1) identify the
digital business branding needs of MSME players, (2) design an appropriate
business model to help digital business branding for MSME players, and (3)
design prototype solutions that suit the needs of MSME players for digital
business branding. This research method is qualitative with a customer discovery
approach. Data collection was carried out by probability sampling. The results of
testing the problem show that there are several branding problems for MSMEs,
the most common problems are difficulties in managing the media (social media,
online stores) they have and difficulties in determining the next content idea. The
MINIDES website prototype is designed to be a solution to these problems. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | MINIDES: Model Bisnis Penyedia Jasa Kebutuhan Branding UMKM Bengkulu | id |
| dc.title.alternative | MINIDES: Business Model for Service Providers for MSME Branding Needs Bengkulu | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | business models | id |
| dc.subject.keyword | customer discovery | id |
| dc.subject.keyword | digitization | id |
| dc.subject.keyword | MSMEs | id |
