Calsila: Cookies Tinggi Kalsium Berbahan Dasar Tulang Ikan Lele

Abstract

Remaja membutuhkan asupan kalsium tinggi untuk mendukung dan memaksimalkan pertumbuhan. Meskipun begitu, sebagian besar remaja Indonesia kekurangan asupan kalsium. Pemanfaatan tulang ikan lele dalam pembuatan cookies tinggi kalsium dapat menunjang konsumsi kalsium remaja sekaligus mengurangi limbah perikanan. Penelitian ini bertujuan untuk mengidentifikasi masalah, merancang solusi, melakukan analisis kelayakan usaha, dan merumuskan model bisnis sesuai kebutuhan konsumen. Penelitian ini menggunakan metode customer development dan lean canvas yang dilakukan dari bulan Juli hingga November 2020 melalui penyebaran kuesioner online kepada 50 responden. Hasil penelitian menunjukkan bahwa pertama, terdapat lima permasalahan yang dihadapi konsumen. Kedua, solusi permasalahan dibuat dengan merancang prototype Calsila, cookies tinggi kalsium berbahan dasar tulang ikan lele. Ketiga, analisis kelayakan usaha menunjukkan bahwa usaha ini layak untuk dijalankan. Terakhir, lean canvas diverifikasi melalui kecocokan nilai dengan kebutuhan konsumen, penyampaian nilai kepada konsumen, dan penetapan harga sebagai revenue stream-nya.

Adolescents need high calcium intake to support and maximize their growth. However, most Indonesian adolescents lack calcium intake. The utilization of catfish bones in the making of high-calcium products could support adolescent calcium consumption while reducing fishery waste. This study aimed to identify problems, designing solution, conduct business feasibility analysis, and formulate business models according to consumer needs. This study used the customer development method and lean canvas. Data collection was conducted from July to November 2020 through online questionnaires to 50 respondents. The results showed that, firstly, there were five problems identified based on customer needs. Secondly, a prototype of Calsila, high calcium cookie made from catfish bone, was constructed as a solution to the problems. Thirdly, feasibility analysis showed that this business is feasible. Lastly, lean canvas was verified through the suitability of value with customer needs, delivering the value to consumers, and pricing as its revenue stream.