dc.contributor.advisor | Briawan, Dodik | |
dc.contributor.advisor | Navratilova, Hana | |
dc.contributor.author | Larasati, Ayu | |
dc.date.accessioned | 2021-01-21T02:16:35Z | |
dc.date.available | 2021-01-21T02:16:35Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/105346 | |
dc.description.abstract | Perkembangan dan kecanggihan teknologi telah menyebabkan perubahan
gaya hidup masyarakat, salah satunya pemesanan pangan daring pada kalangan
anak muda yang dapat mempengaruhi kebiasaan konsumsi pangan. Penelitian ini
bertujuan untuk menggambarkan motivasi pemilihan pangan dan praktik pemilihan
pangan melalui aplikasi pemesanan pangan daring pada mahasiswa di Kota Bogor
sebagai pengguna. Penelitian dilakukan bulan Oktober sampai November 2019, di
wilayah Kota Bogor, Jawa Barat. Desain studi berupa cross sectional study dengan
penarikan subjek menggunakan metode purposive didapatkan 105 orang subjek.
Hasil penelitian menunjukkan bahwa harga merupakan motivasi yang paling
dipertimbangkan oleh subjek (mean = 3,60; median = 4,0). Karakteristik subjek,
seperti uang saku, tempat tinggal, dan jenis kelamin berhubungan dengan praktik
dan motivasi pemilihan pangan. Motivasi harga dan agama memiliki hubungan
yang signifikan dengan praktik pemilihan pangan (p = 0,050 dan p = 0,019). | id |
dc.description.abstract | Modern technology has revolutionized and caused changes in people’s
lifestyles, one of them is online food delivery among young adults that can affect
food consumption habits. This study aimed to analyze food choice motives and food
choice practices through online food delivery (OFD) apps in Bogor undergraduates
students as users. The study was conducted from October to November 2019, in
Bogor, West Java. The design of this study was a cross-sectional study with the
withdrawal of subjects using a purposive method and the total number of subjects
are 105. The results showed that price was scored as the most important food choice
motive (mean = 3.60; median = 4.0). This study found the association between
practices and motives associated with pocket money and sex. Price and religion
significantly correlated with food choice practices (p = 0.050 dan p = 0.019). | id |
dc.language.iso | id | id |
dc.publisher | IPB University | id |
dc.title | Analisis Motivasi dan Praktik Pemilihan Pangan Melalui Aplikasi Pemesanan Pangan Daring pada
Mahasiswa Kota Bogor | id |
dc.title.alternative | Analysis of Food Choice Motives and Practices Through Online Food Delivery Apps in Bogor Undergraduate Students | id |
dc.type | Undergraduate Thesis | id |
dc.subject.keyword | application | id |
dc.subject.keyword | motives | id |
dc.subject.keyword | online food delivery | id |
dc.subject.keyword | practice | id |