Browsing UT - Management by Subject "Advertising Effectiveness"
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Analisis Efektivitas Iklan Televisi “Menu Sarapan Pagi di McDonald’s” pada Mahasiswa Strata-1 Reguler IPB
(2013)This thesis analyzes one of the ads from McDonald's, which is advertising "Breakfast Menu at McDonald's". The purpose of this study is (1) to measure the brand awareness level of fast food restaurants McDonald's, (2) analyze ...