Browsing UT - Management by Author "Afifah, Nurul"
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Analisis Brand Equity Produk Susu Pasteurisasi Momomilk di Bogor Junction dan Kantin Sapta Fateta IPB
Afifah, Nurul | Aminah, Mimin (2014)Milk is one of types beverage which nutritious and has economic value. Brands competition of dairy product in Bogor are getting tight, so the way to defend the customers by building a power of brand equity is much needed. ...