Now showing items 1-1 of 1

    • Analisis Isi Iklan Produk dengan Klaim Hijau pada Surat Kabar 

      Pratiwi, Nanda Fira | Sumarwan, Ujang (2013)
      The aim of this study was to analyze the contents of newspaper advertisements which use green claim using content analysis method. There are four variables which have been analyzed, kind of product, characteristics of ...