Browsing UT - Family and Consumer Sciences by Author "Naomi, Nadia"
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Analisis Perilaku Konsumsi Produk Ramah Lingkungan pada Remaja: Aplikasi Model AIDA (Attention, Interest, Desire, and Action)
Naomi, Nadia | Hartoyo | Alfiasari (2011)The objective of this research was to analyze teenagers consumption behavior of eco-friendly products using the application of AIDA model. This study used cross sectional design involving 60 randomly selected students of ...