| dc.description.abstract | R-lax Healthy Drink is an instant drink product made from nutmeg flesh (Myristica sp) and red ginger (Zingiber officinale var rubrum). The innovation is triggered by abundance production of nutmeg and the lack using of nutmeg flesh. This study aims to obtain an appropriate bussiness model canvas of R-lax Healthy Drink. The stages of the study include: mapping the current bussiness model, evaluating the bussiness model, creating a new bussiness model, testing the problem, testing the solution, and finally verification. The results show that there are costumer problems in overcoming fatigue as lack of rest, insomnia, and practicality. Based on the test, R-lax Healthy Drink has proven to be solution. The costumer segment found were people who cares about productivity at work, people having insomnia or less sleeping times. | id |
