Strategi Peningkatan Volume Penjualan Produk dan Pengurangan Biaya Operasional dalam Meningkatkan Laba UKM Mamanaia

Abstract

SMEs Mamanaia tends to have fluctuation on operational cost and sales volume product, so that achievement profits of this business is unstable. The main goal of this research is giving suitable strategy CVP analysis to be applied for increasing profit. Trend, break even point, contribution margin, margin of safety, operating leverage, and CVP analysis are applied on this research. The results of this research are: (1) Operational cost structure on period September 2014-Februari 2015 consist of fixed cost with direct labour cost as the main component and variable cost with direct material cost as the main component; (2) The sales volume product is increasing 0.359% per day and the operational cost is increasing 0.23% per day; (3) SMEs Mamanaia have reached break even point condition on period September 2014-Februari 2015; (4) The value of operating leverage in this business is 1.79, that means if sales volume product increases 10%, the net income will increase 17.9%; (5) Alternative application of CVP are (a) decrease 0.25% chosen variable cost, sales volume product and selling price are fixed; (b)increase 0.4% sales volume product, chosen variable cost and selling price are fixed; (c)increase 0.4% sales volume product, decrease 0.25% chosen variable cost, and selling price is fixed.