| dc.description.abstract | The objectives of this study are to identify supply chains, analyze the institutional, formulate strategies for competitiveness enhancement, design competitiveness enhancement model, and determine the main strategies in competitiveness enhancement of chili pepper in Garut Regency. This study uses primary data (observations, interviews, and questionnaires) and secondary data (literature study). Data processed and analyzed by Descriptive Analysis, SWOT Analysis, The House Model, and Pairwise Comparison. The results of this study are: (1) There are 6 supply chain structures in chili pepper distribution; (2) The main institutional sectors that contribute in competitiveness enhancement of chili pepper are public sector, voluntary sector, and private sector; (3) SWOT Analysis obtains 15 alternative strategies; (4) The House Model as competitiveness enhancement model has 3 pillars that consists of product; human resource; institutional and marketing; (5) The main strategies in competitiveness enhancement of chili pepper are: (a) Increasing the number of productions; (b) Market expansion; and (c) Strengthening and developing partnership | en |
