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      • Dissertations and Theses
      • Undergraduate Theses
      • UT - Faculty of Economics and Management
      • UT - Agribusiness
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      Analisis Sikap Konsumen dan Sensitivitas Harga Terhadap Jeruk Nama NIM. Medan dan Jeruk Mandarin di Y ogya Bogor Junction

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      Date
      2015
      Author
      Monica, Regina Elsa
      Sarianti, Tintin
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      Abstract
      Orange is one of fruits that have a lot of varieties in Indonesia. Free trade system make the Government cannot do much to tackle increase import oranges. The inclusion of orange mandarin to Indonesia made the consumers have a choice between consuming medan orange or mandarin orange. The methods used in this research is a descriptive analysis, multiatribut fishbein, and price sensitivity. The majority consumers of orange are woman, married, bachelor, age ≥ 36 years, worked as housewife and have income Rp 2 600 000 – Rp 5 000 000. Based on fishbein analysis, respondent prefer attribute on an mandarin orange. Range price of medan oranges is Rp 36 000 – Rp 45 000. Range price of mandarin orange is Rp 33 000 – Rp 47 500
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      http://repository.ipb.ac.id/handle/123456789/75990
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      • UT - Agribusiness [3265]

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      Indonesia DSpace Group 
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