Pengetahuan, nilai religiusitas, sikap, dan perilaku membaca label halal pada mahasiswa
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Date
2014Author
Dewantara, Muhammad Mardi
Simanjuntak, Megawati
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Label halal merupakan label pada makanan yang dibenarkan menurut syariat Islam, bermutu, dan tidak membahayakan kesehatan. Penelitian ini bertujuan menganalisis pengaruh karakteristik individu, karakteristik keluarga responden, pengetahuan, nilai, dan sikap terhadap perilaku membaca label halal produk pangan pada mahasiswa Strata Satu (S-1) Institut Pertanian Bogor. Disain penelitian ini adalah cross sectional study dengan metode survei. Penelitian ini melibatkan 400 mahasiswa IPB yang dipilih menggunakan teknik multistage random sampling dengan lapis jenis kelamin. Terdapat perbedaan nyata antara laki-laki dan perempuan pada variabel pengetahuan, nilai, dan sikap dalam membaca label halal, sedangkan perilaku membaca label tidak berbeda nyata. Usia berpengaruh negatif nyata terhadap perilaku. Agama dan sikap berpengaruh positif nyata terhadap perilaku membaca label halal produk pangan. Halal label is a label on food that justified accoording to Moeslim’s syari’ah, qualified and does not harm our health. The purspose of this research was to analyzed the effect of individual characteristics, family characteristics, knowledge, value and the attitude towards behavior of reading the halal label on food products of undergraduate students of Bogor Agricultural University. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant differences between female and male in knowledge, religiosity, and attitude in reading halal label, whereas the behavior in reading label had no significant difference. Age, religion and attitude were found affected behavior of reading halal label on food products.