| dc.description.abstract | This research discuses about performance measurement of organization by using Balanced Scorecard as a method that can be applied in a public company. Nowadays, performance measurement in company is still more focused on internal business and short term goals (financial). Therefore, measurement of performance using the Balanced Scorecard (financial perspective, customer perspective, internal business perspective and learning and growth perspective) offers a solution for more comprehensive performance measurement and comprehensive in an organization. The concept of Balanced Scorecard is translating strategy into action to achieve organization’s goal in a long term. The action is measured and controlled continually. The object of this research is PT AGRI HALBA, Lumajang as one of company that have business in agroindustry. The research at this company conducted by measuring the performance of company in 2012, also comparing between internal performance and external performance to make position of company in performance achievement. From the results of this research by using the Balanced Scorecard, the total score of performance for all perspectives are 89.98%. But the position between internal and external factor show that company is still have low score in internal factor. So PT AGRI HALBA, Lumajang need to boost their performance in internal factor. | en |
