| dc.description.abstract | Honda Mugen is a company engaged in the maintenance and repair of motor vehicles, especially Honda cars. PT. Mitrausaha Gentaniaga strives to provide the best service and the desired needs and maintain the trust that has been given to the customer. The objectives of the study are to (1) identify the characteristics of respondents Honda Mugen Puri PT. Mitrausaha Gentaniaga, and (2) analyze the factors of the service quality (reliability, responsiveness, assurance, empathy, and physical evidence) that affects customer satisfaction at Honda Mugen Puri PT. Mitrausaha Gentaniaga. The data was analysed by Multiple Linear Regression by SPSS software version 17.0. The results show the following regression equation : Y = -0.17 + 0.209 X1 + 0.07 X2 + 0.17 X3 + 0.207 X4 + 0.324 X5. In the classical assumption test, regression models conform multicollinearity, heteroscedasticity, and normal distribution. The coefficient of determination (adjusted R2) is 58.9%, this means that the independent variable is able to explain the dependent variable obtained 58.9%. While the remaining 41.1% is explained by the other independent variables which are not included in the this study. | en |
