Pengembangan Model Bisnis Produk Dadih Susu Sapi

Abstract

Dadih is milk fermented product which reputed as one of each traditional healthy food from Indonesia that use milk and lactic acid bacteria as the main raw material. Based on the research that actual production fermented milk product in Indonesia was increased from year to year. Customer development could be one of the solution to know and fulfil customer needs taht use iteration concept until get the best decision. Business model canvas was a tool to combine and choose an idea to get the new concept dadih product. The last decision from iteration that had been done with a repetition would change dadih concept from founders mind became a product that got customer acceptance. Production cost calculation with 200 litre a day scale was got Rp. 6.000,- for the selling price. In investation criteria analiysis, dadih cow milk business project had passed and suitable because NPV and Net B/C value was more than one and IRR more than bank interest. From customer discovery step in customer validation for business model development was changed in channel, value proposition, customer relationship, and customer segment.