Analisis Peramalan Penjualan Televisi di PT Interyasa Homindo cabang Bogor

Abstract

Forecasting is the art and science to predict future events. The purpose of this study was to analyze the pattern of TV sales data, assess the quantitative forecasting methods most suitable to predict the amount of TV sales and TV sales forecasting reviewing the results of the PT Interyasa Homindo Bogor branch for the next 12 months using quantitative forecasting best. Forecasting results obtained from that for CTV and CTV Polytron 21 inch 21 inch Sharp forecasting method which is the method most ARIMA (1.0.1). As for the CTV Polytron LG 21 inch and 21 inch Samsung CTV suitable forecasting method is the single exponential smoothing method. Of these methods show an increase in sales for CTV LG 21 inch by 3.49% from the previous period. As for the three (3) different types of TVs which also predicted an increase, but the rate of increase is not as high as CTV LG 21 inch. The results can be used as a planning strategy targeting sale.