Hubungan antara citra restoran Mc Donald's dengan faktor keputusan pembelian konsumen (studi kasus di restoran McDonald's plaza indah Bogor)

Abstract

The poultry product, beef and chicken demands increased together with the increase in consumption of the cunsumers, one of them was to fill request supplies for the restaurant. Restaurant, especially the fast food restaurant was one the developing business that efforts fast, because the existence of the change in that behaviour ate from some communities so as influence the requirement for practical and high protein food. McDonald's was one of the biggest fast food restaurant in Indonesia.