Kajian Sikap konsumen Terhadap Atribut Bayclin Untuk Menentukan Strategi Bauran Pemasaran (Studi Kasus di Kota.Bogor)

Abstract

Consumer attitude was very important for marketer as it influencial for the consumer acceptance towards a product. Bayclin was a market leader known as bleacher and stain remover brand. Its f1uctuative existency in the market that signed by its absence during 2000 and the 2001 relaunching with its desinfectant properties was assumed to be changing the consumer attitude towards Bayclin due to consumer confusion on the bayclin's originality status pre and post relaunching 2001. Therefore, the study of consumer attitude post relaunching 2001 towards 8aycHn's attributes need to be conducted to find out consumer over all attitude towards Bayclin® and the marketing mix strategy to increase the consumer attitude.