Kelayakan Pengemabangan Usaha Peternakan Ayam Ras Petelur MDK Farm di Kabupaten Penukal Abab Lematang Ilir

Abstract

Permintaan telur ayam ras yang terus meningkat memberikan peluang bagi MDK Farm untuk melakukan pengembangan usaha melalui penambahan kapasitas produksi. Namun, rencana pengembangan tersebut memerlukan investasi yang cukup besar serta menghadapi risiko perubahan harga input dan output usaha. Penelitian ini bertujuan menganalisis kelayakan pengembangan usaha peternakan ayam ras petelur MDK Farm berdasarkan aspek nonfinansial dan finansial serta menganalisis sensitivitas usaha terhadap penurunan harga jual telur, kenaikan harga pakan, dan penurunan produksi. Metode yang digunakan adalah studi kasus dengan pendekatan deskriptif kualitatif dan kuantitatif. Aspek nonfinansial dinilai menggunakan metode scoring, sedangkan aspek finansial dianalisis menggunakan kriteria investasi dan analisis switching value. Hasil penelitian menunjukkan bahwa pengembangan usaha peternakan ayam ras petelur MDK Farm layak dijalankan berdasarkan aspek nonfinansial maupun finansial. Hasil analisis sensitivitas menunjukkan bahwa usaha lebih sensitif terhadap penurunan harga jual telur dan penurunan produksi dibandingkan kenaikan harga pakan.

The increasing demand for chicken eggs encourages MDK Farm to expand its production capacity. However, the planned expansion requires substantial investment and is exposed to risks associated with changes in input and output prices. This study aims to analyze the feasibility of expanding MDK Farm's layer chicken farming business based on non-financial and financial aspects, as well as to assess its sensitivity to increases in feed prices, decreases in egg selling prices, and declines in egg production. A case study with qualitative and quantitative descriptive approaches was employed. The non-financial aspects were evaluated using the scoring method, while the financial aspects were analyzed using investment criteria and switching value analysis. The results indicate that the business expansion is feasible based on both non-financial and financial aspects. The sensitivity analysis shows that the business is more sensitive to decreases in egg selling prices and egg production than to increases in feed prices.