| dc.contributor.advisor | Dekrityana, Lucia Cyrilla Eko Nugrohowati Supriyadi | |
| dc.contributor.advisor | Nuraini, Henny | |
| dc.contributor.author | Kencana, Tania Putri | |
| dc.date.accessioned | 2026-08-11T06:26:58Z | |
| dc.date.available | 2026-08-11T06:26:58Z | |
| dc.date.issued | 2026 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/178201 | |
| dc.description.abstract | Penelitian ini bertujuan menganalisis kinerja usaha dan merumuskan strategi pengembangan usaha ternak kelinci pedaging skala rumah tangga di Kabupaten Bogor. Penelitian dilakukan dengan pendekatan studi kasus pada satu unit usaha, yaitu Jahid Rabbit Farm, menggunakan analisis R/C Ratio, serta analisis SWOT (matriks IFE, EFE, IE, dan SWOT). Hasil penelitian menunjukkan bahwa selama enam bulan operasional yaitu bulan Agustus 2025 - Januari 2026, usaha belum layak secara ekonomi dengan nilai R/C Ratio sebesar 0,81 dan pendapatan bersih negatif sebesar Rp 5.675.451, serta belum mencapai titik impas penerimaan. Hasil analisis SWOT menunjukkan skor IFE 2,93 dan EFE 3,08, yang menempatkan usaha pada posisi tumbuh dan membangun (grow and build), dengan prioritas strategi SO yaitu diversifikasi produk olahan bernilai tambah dan penguatan jaringan pemasaran. | |
| dc.description.abstract | This study aimed to analyze business performance and formulate a development strategy for household-scale meat rabbit farming in Bogor Regency. A descriptive case study was conducted on one business unit, Jahid Rabbit Farm, using R/C Ratio, along with SWOT analysis (IFE, EFE, IE, and SWOT matrices). Results showed that during six months of operation from August 2025 - January 2026, the business was not yet economically feasible, with an R/C Ratio of 0.81 and a negative net income of IDR 5.675.451,00. The SWOT analysis produced IFE and EFE scores of 2.93 and 3.08, placing the business in the grow-and-build
quadrant, with the priority SO strategy-value-added product diversification and strengthened marketing networks-as the top priority. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Analisis Usaha dan Strategi Pengembangan Usaha Ternak Kelinci Pedaging Jahid Rabbit Farm Kabupaten Bogor | id |
| dc.title.alternative | Business Performance Analysis and Development Strategies Meat Rabbit Farming Jahid Rabbit Farm Bogor Regency | |
| dc.type | Skripsi | |
| dc.subject.keyword | Analisis Usaha | id |
| dc.subject.keyword | kelinci pedaging | id |
| dc.subject.keyword | strategi pengembangan | id |
| dc.subject.keyword | SWOT | id |
| dc.subject.keyword | Business Analysis | id |
| dc.subject.keyword | development strategy | id |
| dc.subject.keyword | meat rabbit | id |
| dc.subject.keyword | SWOT | id |
| dc.subtype | Undergraduate Theses | |
