Strategi Respons Krisis dan Reputasi Pasca Krisis dari Satuan Pelayanan Pemenuhan Gizi (Kasus: Kejadian Menonjol pada Program Makan Bergizi Gratis di Kecamatan Tanah Sareal, Kota Bogor)

Abstract

Pelaksanaan Program Makan Bergizi Gratis (MBG) menghadapi situasi krisis akibat terjadinya gangguan pencernaan atau Kejadian Menonjol yang mengancam legitimasi program serta menimbulkan keraguan dan opini negatif dari publik. Untuk memitigasi dampak tersebut, diperlukan implementasi strategi respons krisis yang tepat guna mempertahankan reputasi organisasi. Berlandaskan Situational Crisis Communication Theory (SCCT), penelitian ini bertujuan menganalisis hubungan antara penilaian implementasi strategi respons krisis dengan reputasi Satuan Pelayanan Pemenuhan Gizi (SPPG). Penelitian ini menggunakan pendekatan exploratory sequential mixed methods melalui wawancara mendalam dengan 6 orang informan serta penyebaran kuesioner kepada 43 orang guru sebagai responden. Hasil penelitian menunjukkan bahwa semakin positif penilaian responden terhadap implementasi strategi respons krisis yang dilakukan SPPG, maka semakin positif pula reputasi SPPG.

The implementation of the Free Nutritious Meal (MBG) Program faced a crisis due to the occurrence of gastrointestinal disorders or Kejadian Menonjol, which threatened the program's legitimacy and aroused public doubt and negative opinions. To mitigate these impacts, implementing an effective crisis response strategy is crucial for maintaining the organization's reputation. Based on Situational Crisis Communication Theory (SCCT), this study aims to analyze the correlation between the perceived of crisis response strategy implementation and the reputation of the Nutrition Fulfillment Service Unit (SPPG). This study uses an exploratory sequential mixed methods approach, involving in-depth interviews with 6 informants and the distribution of a questionnaire to 43 teachers as respondents. The results of the study show that the more positive the respondents' perception of the crisis response strategy implementation by the SPPG, the more positive the reputation of the SPPG becomes.