Pengaruh Faktor Demografis, Edukasi Investasi, dan Literasi Investasi terhadap Minat Investasi Generasi Z

Abstract

Pertumbuhan investor Generasi Z di Indonesia serta meningkatnya akses terhadap edukasi dan informasi investasi mendorong pentingnya penelitian mengenai faktor-faktor yang memengaruhi minat investasi. Penelitian bertujuan menganalisis pengaruh faktor demografis, edukasi investasi, dan literasi investasi terhadap minat investasi Generasi Z di wilayah Jabodetabek. Penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 300 responden Generasi Z. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil analisis deskriptif menunjukkan bahwa mayoritas responden memiliki tingkat edukasi investasi, literasi investasi, dan minat investasi yang tinggi. Hasil penelitian menunjukkan bahwa pekerjaan, pendapatan atau uang saku, edukasi investasi, dan literasi investasi berpengaruh positif dan signifikan terhadap minat investasi. Sementara itu, jenis kelamin dan usia berpengaruh negatif dan signifikan terhadap minat investasi, sedangkan pendidikan terakhir dan domisili tidak berpengaruh signifikan. Literasi investasi menjadi variabel yang paling dominan memengaruhi minat investasi.

The growth of Generation Z investors in Indonesia, along with increasing access to investment education and investment-related information, has highlighted the importance of examining the factors influencing investment interest. This study aims to analyze the effects of demographic factors, investment education, and investment literacy on the investment interest of Generation Z in Jabodetabek. This study employed a quantitative approach through a questionnaires survey involving 300 Generation Z respondents. The data were analyzed using descriptive analysis and multiple linear regression. The descriptive analysis indicated that the majority of respondents had high levels of investment education, investment literacy, and investment interest. The results revealed that occupation, income or allowance, investment education, and investment literacy had a positive and significant effect on investment interest. Meanwhile, gender and age had a negative and significant effect on investment interest, whereas education level and domicile had no significant effect. Investment literacy was identified as the most dominant factor influencing the investment interest of Generation Z.