Kombinasi Faktor dalam Keputusan Pengemudi Ride Hailing Menggunakan Motor Listrik di Jabodetabek dengan Pendekatan fsQCA

Abstract

Transisi kendaraan listrik penting untuk menekan emisi, namun adopsinya di kalangan pengemudi ride hailing di Indonesia masih rendah. Penelitian ini menganalisis kombinasi faktor yang memengaruhi minat beli pengemudi ride hailing terhadap motor listrik di Jabodetabek. Metode fsQCA digunakan dengan data dari kuesioner dan wawancara terhadap 126 pengemudi aktif. Variabel yang dikaji meliputi persepsi kegunaan, kemudahan penggunaan, inklusi keuangan, pengaruh sosial, intervensi pemerintah, dan minat beli. Hasilnya, persepsi kegunaan menjadi syarat wajib bagi minat beli tinggi, sementara ketiadaannya menjadi syarat wajib bagi minat beli rendah. Empat jalur konfigurasi ditemukan menghasilkan minat beli tinggi, didominasi oleh persepsi kegunaan, kemudahan, inklusi keuangan, dan pengaruh sosial. Minat beli rendah hanya terjadi ketika kelima faktor tidak hadir. Temuan ini menegaskan prinsip equifinality dan asimetri kausal, serta berimplikasi pada kebijakan terpadu pemerintah dan penyedia layanan.

The transition to electric vehicles is crucial for reducing emissions, yet their adoption amongst ride hailing drivers in Indonesia remains low. This study analyses the combination of factors influencing ride hailing drivers’ interest in purchasing electric motorcycles in the Greater Jakarta area. The fsQCA method was employed, utilising data from questionnaires and interviews with 126 active drivers. The variables examined included perceived usefulness, ease of use, financial inclusion, social influence, government intervention, and purchase intention. The results indicate that perceived usefulness is a necessary condition for high purchase intention, whilst its absence is a necessary condition for low purchase intention. Four configuration paths were found to result in high purchase intention, dominated by perceived usefulness, ease of use, financial inclusion and social influence. Low purchase intention only occurred when all five factors were absent. These findings confirm the principles of equifinality and causal asymmetry, and have implications for integrated policies by the government and service providers.