Persepsi, Pengetahuan, Perilaku dan Minat Siswa SMA di Kota Bogor Terhadap Susu Sapi dan Produk Olahannya

Abstract

Susu merupakan pangan hewani sumber protein, kalsium, vitamin, dan mineral yang penting bagi pertumbuhan dan kesehatan. Penelitian ini bertujuan mengidentifikasi persepsi, pengetahuan, perilaku konsumsi, dan minat siswa SMA di Kota Bogor terhadap susu sapi dan produk olahannya. Responden terdiri atas 100 siswa SMA usia 15–18 tahun yang dipilih secara purposive sampling. Data diperoleh melalui kuesioner Google Form dan wawancara langsung, lalu dianalisis secara deskriptif dan inferensial menggunakan uji Rank Spearman dan Chi-Square. Hasil penelitian menunjukkan bahwa hubungan antara pengetahuan, persepsi, minat, dan perilaku konsumsi tidak muncul pada seluruh indikator. Pengetahuan berhubungan positif lemah dengan frekuensi konsumsi susu sapi, sedangkan beberapa aspek persepsi dan minat berhubungan dengan frekuensi konsumsi produk olahan susu. Perilaku konsumsi siswa berkaitan dengan pengetahuan, penilaian produk, ketertarikan, selera, harga, kemasan, dan kemudahan akses.

Milk is an animal-based food source of protein, calcium, vitamins, and minerals that are important for growth and health. This study aimed to identify the perceptions, knowledge, consumption behavior, and interest of high school students in Bogor City toward cow’s milk and its processed products. The respondents consisted of 100 high school students aged 15 to 18 years selected through purposive sampling. Data were collected through online questionnaires using Google Forms and direct interviews, then analyzed descriptively and inferentially using Spearman Rank and Chi-Square tests. The results showed that the relationships among knowledge, perception, interest, and consumption behavior did not appear in all indicators. Knowledge had a weak positive relationship with the frequency of cow’s milk consumption, while several aspects of perception and interest were related to the frequency of processed milk product consumption. Students’ consumption behavior was related to knowledge, product assessment, interest, taste preferences, price, packaging, and ease of access.