ANALISIS RANTAI NILAI DAN NILAI TAMBAH PRODUK SUSU SEGAR DAN SUSU PASTEURISASI DI EDUWISATA CIBUGARY FARM

Abstract

Peningkatan permintaan protein hewani di Indonesia mendorong pengembangan produk susu olahan sebagai upaya peningkatan nilai ekonomis susu segar. Penelitian ini bertujuan menganalisis rantai nilai, mengevaluasi penerapan cara produksi pangan olahan yang baik (CPPOB), dan menghitung nilai tambah produk susu pasteurisasi di Eduwisata Cibugary Farm, Jakarta Timur. Penelitian dilaksanakan pada Februari hingga Maret 2026 menggunakan metode wawancara, observasi lapang, dan analisis nilai tambah metode Hayami. Hasil penelitian menunjukkan bahwa rantai nilai Cibugary Farm mencakup aktivitas utama mulai dari logistik masuk, operasional produksi dengan kapasitas 700 L/hari, logistik keluar, hingga pemasaran berbasis media sosial dan konsep eduwisata. Penerapan CPPOB memperoleh rating B (Baik) dengan skor ketidaksesuaian sebesar 15 poin yang terdiri dari 8 ketidaksesuaian minor dan 6 ketidaksesuaian mayor. Nilai tambah susu pasteurisasi plain sebesar Rp3.717,65/L dengan rasio 26% dan tingkat keuntungan 47%, sedangkan susu pasteurisasi varian rasa menghasilkan nilai tambah Rp11.900,00/L dengan rasio 53% dan tingkat keuntungan 60%

The increasing demand for animal protein in Indonesia has driven the development of processed dairy products as an effort to enhance the economic value of fresh milk. This study aimed to analyze the value chain, evaluate the implementation of good manufacturing practices (GMP), and calculate the value added of pasteurized milk products at Cibugary Farm Edu-tourism, East Jakarta. The research was conducted from February to March 2026 using interview methods, field observation, and value added analysis based on the Hayami method. The results showed that the value chain of Cibugary Farm encompasses primary activities including inbound logistics, production operations with a capacity of 700/L day, outbound logistics, and marketing through social media and edu-tourism concept. GMP implementation received a rating of B (good) with a non-conformity score of 15 points, consisting of 8 minor and 6 major non-conformities. The value added of plain pasteurized milk was IDR3,717.65/L with a ratio of 26% and a profit rate of 47%, while flavored pasteurized milk generated a value added of IDR11,900.00/L with a ratio of 53% and a profit rate of 60%