| dc.contributor.advisor | Purwanto, Budi | |
| dc.contributor.author | Rahmah, Muthiar | |
| dc.date.accessioned | 2024-10-13T12:53:23Z | |
| dc.date.available | 2024-10-13T12:53:23Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/159064 | |
| dc.description.abstract | Emas terus menjadi pilihan investasi populer di berbagai kalangan. Saat ini, investasi emas dapat dilakukan secara digital melalui rekening tabungan emas, sehingga memberikan solusi bagi investor yang mungkin masih ragu untuk berinvestasi emas. Penelitian ini bertujuan untuk menganalisis pengaruh perkembangan teknologi, literasi keuangan, dan gaya hidup terhadap minat investasi tabungan emas pada generasi Z di Jawa Barat. Penelitian ini dilakukan pada bulan April hingga Oktober 2024 dengan menggunakan kuesioner online yang disebar melalui Google Forms kepada 295 responden Generasi Z di Jawa Barat. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan SPSS dan SEM-PLS. Hasil penelitian menunjukkan bahwa perkembangan teknologi dan gaya hidup berpengaruh signifikan terhadap minat investasi tabungan emas. Selain itu, perkembangan teknologi juga berdampak pada literasi keuangan yang pada akhirnya mempengaruhi gaya hidup. | |
| dc.description.abstract | Gold continues to be a popular investment option across various groups. Today, gold investments can be made digitally through gold savings accounts, offering a solution for inventors who may still be hesitant about investing in gold. The aim of this research was to analyze the influence of technological development, financial literacy, and lifestyle on interest in gold savings investment among Generation Z in West Java. This study was conducted from April to October 2024, utilizing an online questionnaire distributed via Google Forms to 295 Generation Z respondents in West Java. The data analysis methods employed were descriptive analysis using SPSS and SEM-PLS. The results indicated that technological development and lifestyle significantly influenced interest in gold savings investment. Additionally, technological development had an impact on financial literacy, which in turn influenced lifestyle. | |
| dc.description.sponsorship | | |
| dc.language.iso | id | |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Perkembangan Teknologi, Literasi Keuangan dan Gaya Hidup Terhadap Minat Investasi Tabungan Emas Generasi Z di Jawa Barat | id |
| dc.title.alternative | The Influence of Technological Development, Financial Literacy, and Lifestyle on the Interest in Gold Savings Investment Among Generation Z in West Java. | |
| dc.type | Skripsi | |
| dc.subject.keyword | literasi keuangan | id |
| dc.subject.keyword | perkembangan teknologi | id |
| dc.subject.keyword | gaya hidup | id |
| dc.subject.keyword | generasi Z | id |
| dc.subject.keyword | minat investasi tabungan emas | id |
