Analisis Kelayakan Bisnis Ikan Bandeng Cabut Duri ‘’La-Karine’’ pada CV Karya Adhitama Cemerlang

Abstract

Tingkat konsumsi ikan masyarakat Kabupaten Tegal tergolong rendah. CV Karya Adhitama Cemerlang sebagai badan usaha terdorong untuk meningkatkan angka konsumsi ikan bagi masyarakat Tegal dengan meluncurkan produk ‘’Bandeng Tegal La-Karine’’. Tujuan penelitian ini yaitu untuk menganalisis kelayakan bisnis baik secara finansial, non-finansial, serta menganalisis switching value. Metode pengolahan data dianalisis secara kuantitatif dan kualitatif. Analisis kuantitatif digunakan untuk menghitung aspek finansial melalui perhitungan NPV, IRR, BCR, dan PP dengan menggunakan alat analisis microsoft excel. Analisis kuantitatif juga digunakan untuk menghitung aspek non-finansial, meliputi aspek pasar dan pemasaran, teknis, manajemen dan hukum, sosial, dan lingkungan melalui perhitungan skala likert. Perhitungan total aspek non finansial menunjukan total skor 79,15. Sementara perhitungan finansial diperoleh NPV Rp 1.201.786.824, IRR 38,04%, BCR 16,95, dan PP 5,92, serta penurunan penjualan merupakan variabel yang paling sensitif dalam keberlangsungan bisnis.

The fish consumption rate in the Tegal Regency is relatively low. CV Karya Adhitama Cemerlang, as a business entity, is driven to increase fish consumption among the people of Tegal by launching the product "Bandeng Tegal La-Karine". The purpose of this research is to analyze the business feasibility both financially and non-financially, as well as to analyze the switching value. Data processing methods are analyzed quantitatively and qualitatively. Quantitative analysis is used to calculate financial aspects through NPV, IRR, BCR, and PP calculations using Microsoft Excel analysis tools. Quantitative analysis is also used to calculate non financial aspects, including market and marketing aspects, technical, management and legal, social, and environmental aspects through Likert scale calculations. The total calculation of non-financial aspects shows a total score of 79,15. Meanwhile, the financial calculations obtained NPV of Rp 1.201.786.824, IRR of 38,04%, BCR of 16,95, and PP of 5,92, and sales decline is the most sensitive variable in business sustainability.