| dc.contributor.advisor | Matoati, Rindang | |
| dc.contributor.advisor | Sembiring, Indra Refipal | |
| dc.contributor.author | Sibagariang, Megawaty Triharapito | |
| dc.date.accessioned | 2023-09-07T06:31:37Z | |
| dc.date.available | 2023-09-07T06:31:37Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://repository.ipb.ac.id/handle/123456789/124567 | |
| dc.description.abstract | Adanya pandemi Covid-19 yang mulai mereda dan izin yang diberikan oleh pemerintah, mendorong para pebisnis Event Organizer (EO) untuk mengadakan kembali konser musik K-Pop. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pembeli tiket konser musik K-pop di Jabodetabek dan menganalisis pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian tiket konser musik K-Pop di Jabodetabek. Adapun teknik penarikan sampel pada penelitian ini dilakukan menggunakan metode non-probability sampling dengan teknik voluntary sampling. Untuk total responden pada penelitian ini yaitu sebanyak 177 responden yang pernah menonton konser musik K-Pop dan berdomisili di Jabodetabek. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian tiket konser musik K-Pop, sedangkan lokasi dan kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembelian tiket konser musik K-Pop di Jabodetabek. | id |
| dc.description.abstract | The presence of the Covid-19 pandemic that had begun to subside and the permission granted by the government, encouraged Event Organizers (EO) to organize K-Pop music concerts once again. This research aimed to identify characteristics of music concert K-pop ticket buyers in Jabodetabek and analyze the influence of price, location, and service quality on the decision to purchase K-Pop concert tickets in Jabodetabek. As for the sampling technique used in this research, it was conducted using the non-probability sampling method with voluntary sampling technique. The total number of respondents in this study was 177 individuals who had attended K-Pop music concerts and domiciled in Jabodetabek. The data analysis method used was descriptive analysis and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis. The results of this study showed that price had a positive and significant influence on the decision to purchase K-Pop concert tickets, while location and service quality did not have a significant influence on the decision to purchase K-Pop concert tickets in Jabodetabek. | id |
| dc.language.iso | id | id |
| dc.publisher | IPB University | id |
| dc.title | Pengaruh Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Tiket Konser Musik K-Pop di Jabodetabek | id |
| dc.title.alternative | The Influence of Price, Location, and Service Quality on The Purchase Decision of K-Pop Music Concert Tickets in Jabodetabek | id |
| dc.type | Undergraduate Thesis | id |
| dc.subject.keyword | event organizer | id |
| dc.subject.keyword | harga | id |
| dc.subject.keyword | keputusan pembelian | id |
| dc.subject.keyword | kualitas pelayanan | id |
| dc.subject.keyword | lokasi | id |
