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Analisis perilaku konsumen wanita bekerja dalam proses pengambilan keputusan pembelian susu low/non fat (studi kasus di Pasar Swalayan Hero Bogor)
(IPB (Bogor Agricultural University), 2006)
The aim of this research is to analyze consumers behaviour of female worker in decisionmaking process of lowlnon fat milk buying. The research samples were 50 female workers consumers wich were divide into Hero Pangrango ...