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Analisis positioning restoran Wendy's dalam pasar restoran fast food di kota Bandung(studi kasus di Wendy's cabang Braga Citywalk, Bandung)
(Bogor Agricultural University (IPB), 2010)
The growing number of restaurants in Bandung makes the competition in
that business tighter. One of the strategies to overcome this competition is
positioning strategy. Positioning strategy is a strategy that attempts ...