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Analisis Bentuk In-Store Promotion Yang Paling Mempengaruhi Keputusan Impulse Buying Konsumen (Studi Kasus : Konsumen Ramayana Bogor Trade Mall)
(2010)
Impulse buying behavior usually happens in consumers who come into modern store. This phenomenon motivates retailers to carry out in-store promotion. Because in-store promotion is one of the alternative media to attract ...