Browsing UT - Agroindustrial Technology by Subject "Wendys"
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Analisis positioning restoran Wendy's dalam pasar restoran fast food di kota Bandung(studi kasus di Wendy's cabang Braga Citywalk, Bandung)
(2010)The growing number of restaurants in Bandung makes the competition in that business tighter. One of the strategies to overcome this competition is positioning strategy. Positioning strategy is a strategy that attempts ...