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Issue Date
Title
Author(s)
2022
Kajian Persepsi Terkait Product Placement Permen Kopiko Dalam Drama Korea Vincenzo Terhadap Keputusan Pembelian
Widhiani, Anita Primaswari
;
Nuraisyah, Ani
;
Febriani, Puspa Indria
2022
Analisis Efektivitas Influencer Marketing Terhadap Keputusan Pembelian Produk HeyGurl
Chasanah, Alfa
;
Muhibuddin, Fuad Wahdan
;
Salsabila, Fadhilah
2023
Analisis Faktor-Faktor yangMemengaruhi Impulse Buying Produk Fashion di E-Commerce oleh Generasi Z
Suwarsinah, Heny Kuswanti
;
Muhibuddin, Fuad Wahdan
;
R Effendi, Raudhiyah Salsabil
2023-08-22
Pengaruh Electronic Word of Mouth, Perceived Quality, dan Brand Image terhadap Keputusan Pembelian Smartphone
Retnaningsih
;
Suhendi
;
Pramana, Trirakha
2024
Strategi Brand Community dalam Meningkatkan Purchase Intention dan Purchase Decision pada Mad For Makeup
Taryana, Asep
;
Rahman, Adhitya
;
Ariana Saputri, Nabilla
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Author
1
Ariana Saputri, Nabilla
1
Febriani, Puspa Indria
1
Pramana, Trirakha
1
R Effendi, Raudhiyah Salsabil
1
Salsabila, Fadhilah
Subject
1
analisis SEM-PLS
1
brand image
1
daya tarik
1
drama korea
1
e-commerce
1
electronic word of mouth
1
influencer marketing
1
keahlian
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1
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Date issued
2
2022
2
2023
1
2024
Has File(s)
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