Browsing UT - Communication and Community Development by Author "Ayerseptian, Rifki"

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    • Persepsi Konsumen Mengenai Desain Kemasan Dan Brand Image Ultramilk 

      Ayerseptian, Rifki | Kusumastuti, Yatri Indah (2010)
      Beside 4P as marketing principle, there is still one necessary element, “packaging”, as the fifth element of marketing principle. The roles of packaging are not only to protect and become product container, but also as a ...