Browsing MT - Business by Author "Afiff, Adi Zakaria"
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The Analysis Of Franchise Adaptation In Indonesia : A Case of "PriceSmart" Membership Shopping
Tanasale, Lona Virginia | Herlina, Lien | Afiff, Adi Zakaria (1997)It is the management task to adapt the concept of PriceSmart Membership Shopping as close as it is supposed to be, while at the same time consider the customers expectation so that the gap will not be too wide. In other ...