Browsing MT - Business by Author "Afendi, Farit M"
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Pengaruh Celebrity Endorser terhadap Repurchase Intention Produk Kosmetik pada Generasi Millenial
Maharani, Chiquita | Yuliati, Lilik Noor | Afendi, Farit M (2020-11-16)Building repurchase intention is not as easy as imagined, especially for the critical millennial generation. This phenomenon challenges marketers to be more observant and creative in developing marketing communication ...