Efektivitas Promosi Melalui Twitter pada Perusahaan Pariwisata Bahari “Ibu Penyu”

Abstract

Promotion via twitter performed by Travel Agents "Ibu Penyu" to marketing their service. In addition, the promotion was also made to introduce marine tourism in Indonesia. Twitter presence is considered as one of the media for nautical tourism company in expanding economic activity. The purpose of this research are to analyze the characteristics of respondents and promotional activities, analyze the effectiveness of the promotion via twitter and analyze the correlation between the characteristics of the respondents and the effectiveness of promotional activities through the promotion of marine tourism company twitter "Ibu Penyu". The method used in data collection is via an online questionnaire that was distributed to the followers @ibupenyu. Data were analyzed using Spearman-rank correlation test and chi-square difference test. The results in this study are twitter effective of the promotion. Factors related to the effectiveness of the promotion is age, education level, income level, the frequency of feedback messages, rate the attractiveness of the message, and clarity in the delivery of information.