Efisiensi Pemasaran Pepaya California di Desa Rancabungur dan Desa Mekarsari Kecamatan Rancabungur Kabupaten Bogor Jawa Barat

Abstract

Pepaya california is one of commodities that potentially to be developed. In rancabungur, there are farmer‘s who join with the farmer‘s group and individual farmer. The results of this research show that there are 7 formed marketing channels of individual farmers. The most efiicient marketing channels of individual farmer‘s is the fifth marketing channel (farmers—retailer—end consumers) because it is has the smallest marketing margin, the biggest farmer‘s share and π/C ratio value is more than one. There are 4 formed marketing channels of farmer‘s groups. The most efficient marketing channels is the first marketing channel (farmer— farmer‘s group—retailer—end consumers). It is because has the smallest marketing margin, the biggest farmer‘s share and π/C ratio value is more than one.