| dc.description.abstract | Citrus nobilis is one of the primary commodities in Jember, where this commodity is increasingly growing as it has a good prospect in the future. Citrus marketing system needs to be considered to increase the value added in an effort to increase the income of farmers as producers. Therefore, farmers should know about the efficient marketing channel to market their crops. The method was used to analyze the orange business administration systems are including qualitative and quantitative methods. Orange marketing in Sumberagung village covers marketing area of Jember, Jogjakarta, and Jakarta. The results of this analysis indicate that there are six marketing channels, where the sixth channel the most efficient channel based on the operational efficiency indicator where the value of marketing margin is Rp 4 416.67, the farmer's share is 62.14%, and the ratio of benefit to cost is 15.41. But, overall all of the marketing channels in Sumberagung village is quite efficient based farmer’s share value and the ratio of benefit to cost that quite large. | en |
