Peran Public Relations PT Indo-Bharat Rayon dalam Membangun Citra Perusahaan

Abstract

The role of public relations in building the image of the textile company is an important thing, because the image can make negatively impact of short-term and long-term company. The purposes of this study where to identify the role of public relations, corporate image, and the relationship between the role of public relations and image of the company. The method used in this study was a survey method. The results of the study explained that the role of public relations as a good communicator, a good relationship builder, backup management, and image maker. Corporate image is a positive image of the role of public relations as well as four have a real relationship with a positive corporate image.