Efektivitas Website sebagai Media Komunikasi Pemasaran Kampoeng Wisata Bisnis Tegalwaru, Ciampea, Bogor, Jawa Barat

Abstract

Marketing communication media is a channel which used to deliver a marketing communication message. The objective of this research is to analyze the effectiveness of a website as a communication media along with all of the factors which influence it. Kampoeng Wisata Bisnis Tegalwaru, Ciampea Sub-district, Bogor Regency, West Java Province becomes an agrotourism unit that being researched. Kampoeng Wisata Bisnis Tegalwaru is a village area which developed agrees with inhabitant small and medium-sized enterprises potentiality. All of inhabitant small and medium-sized enterprises in Tegalwaruare intended to increase the economic level of society by providing a tourism and training program. The result of this research shows that the characteristic of Kampoeng Wisata Bisnis Tegalwaru visitor and website have a big impact on determining the frequency and the intensity of Kampoeng Wisata Bisnis Tegalwaru visitor accessing website through internet. Visitor characteristic, website characteristic, and visitor exposed level have an impact to cognitive and conative aspect.