Formulasi Strategi Pemasaran Restoran Ayam Cacah Di Bogor Jawa Barat

Abstract

Ayam Cacah Restaurant is a Lombok’s traditional restaurant that is in the introduction stage of the product life cycle. This research aims to know appropriate marketing strategy for Ayam Cacah Restaurant at Bogor West Java run by first identifying internal and external factors which influence to the restaurant, and was analyzed by using SWOT method. SWOT analysis is the analysis used to evaluate the opportunities and threats in the business environment as well as the strengths and weaknesses of the company's internal proprietary. The results are then analyzed by QSPM method to know which one is the best alternative strategies to be a priority that should be implemented first by company. The highest scores TAS of 6, 898 is for register the product on halal certification to be more secure halal.