Analisis Strategi Pemasaran Restoran Agricafe di Kota Bogor

dc.contributor.advisor	Sarianti, Tintin
dc.contributor.author	Nugraha, Aditya Dwi
dc.date.accessioned	2014-02-18T03:23:42Z
dc.date.available	2014-02-18T03:23:42Z
dc.date.issued	2014
dc.identifier.uri	http://repository.ipb.ac.id/handle/123456789/67931
dc.description.abstract	The lifestyle changes increase attractiveness of the cullinaire business. Due of the restaurant in Bogor that capture this opportunity is Agricafe Restaurant. The aims of this study are (1) identify the implemented marketing strategy (2) identify the determinants of marketing strategy formulation (3) formulated new marketing strategy. Agricafe Restaurant uses seven P marketing mix : (1) product (2) price (3) Distribution (4) promotion (5) process (6) people and (7) physical factors.	en
dc.language.iso	id
dc.title	Analisis Strategi Pemasaran Restoran Agricafe di Kota Bogor	en
dc.subject.keyword	Marketing Strategy.	en
dc.subject.keyword	RestauranT	en
dc.subject.keyword	Marketing Mix	en